Affiliate Disclosure

Last updated: 2026 | Shanespark.com | Owner: James Wilson

Our Commitment to Transparency

At Shanespark (shanespark.com), we believe that honesty is the foundation of every useful casino review. This page exists to make our business relationships completely clear to every reader who visits our site. We want you to understand exactly how Shanespark operates, how we earn money, and why that never changes the integrity of the information we publish.

What Is an Affiliate Relationship?

Shanespark participates in affiliate marketing programmes operated by online casinos and gambling platforms, including Mr Lucky Casino. An affiliate relationship means that when you click certain links on our website and subsequently register an account or make a deposit with an operator, Shanespark may receive a commission or referral fee from that operator at no additional cost to you.

These commissions are paid by the casino or operator directly. You will never pay more by using a link on our site, and your experience as a player is completely unaffected by whether you arrived via our link or typed the address directly into your browser.

How Affiliate Links Work on Shanespark

Links marked or associated with casino operators on this site may be affiliate links.
When you click such a link, a tracking code is applied so the operator can identify that you came from Shanespark.
If you sign up and meet the operator's qualifying conditions, Shanespark may earn a commission.
Not all links on our site are affiliate links. We also link to regulatory bodies, independent sources, and responsible gambling organisations without any commercial arrangement.

Does This Affect Our Reviews?

No. Our editorial independence is absolute. James Wilson, the owner and primary author of Shanespark, conducts all reviews and recommendations based solely on the merits of each casino product, service, and player experience. The existence of an affiliate arrangement with an operator does not influence ratings, written conclusions, or whether a casino is recommended or flagged with warnings.

Shanespark maintains a strict internal policy: affiliate revenue is never a condition of a positive review. Casinos that fail to meet our standards will receive honest, critical assessments regardless of any commercial relationship.

Our Review Methodology

Every review published on Shanespark follows a consistent, structured process developed by James Wilson. Key evaluation factors include:

Licensing and regulation — verifying that operators hold valid licences issued by the UK Gambling Commission (UKGC).
Game selection and software quality — assessing the breadth, variety, and reliability of slots and other games available.
Payout speed and withdrawal processes — testing how quickly and smoothly operators process player withdrawals.
Bonus terms and fairness — scrutinising wagering requirements, maximum win caps, and time limits in full detail.
Customer support responsiveness — evaluating the quality and availability of help channels.
Responsible gambling tools — confirming that operators provide adequate player protection features in line with UKGC requirements.

About James Wilson

James Wilson is an experienced gambling industry analyst and the sole owner of Shanespark. With extensive knowledge of the UK online casino landscape, James applies a rigorous, player-first approach to every review. His goal is to provide GB-based players with accurate, trustworthy, and up-to-date information so they can make informed decisions. James is not sponsored by any operator and is not employed by any casino group.

Regulatory Context

Shanespark operates in the United Kingdom market and complies with applicable advertising and disclosure obligations. All affiliate marketing activity is conducted in accordance with the guidelines of the UK Gambling Commission, the Advertising Standards Authority (ASA), and the Competition and Markets Authority (CMA).

Questions About This Disclosure

If you have any questions about our affiliate relationships or how we fund this website, please contact James Wilson directly through the contact page at shanespark.com. We are happy to answer any queries openly and promptly.

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